Facebook Ads

There's been some debate lately about whether or not it's a good idea to advertise on Facebook.

Marketers ask: is it worth the money?

With all of the disquiet about Facebook and its unclear privacy policies, we're worried that Facebook, as a system that collects data about people, knows too much about us. At the same time, we're questioning just how effective this same system, as an advertising platform, could be at delivering targeted ads to its users.

My response: with all of its insight into our daily lives, how could Facebook not be a viable advertising platform?

Still, marketers are right to demand data before jumping in too deep, and your mileage will probably depend on what you're trying to market. But it's almost certainly worth testing out, long before someone compiles a book filled with data about how conversions are possible with Facebook, and that it's possible do it profitably.

Someday soon, someone will write that book. And if you act before now, before that happens, then you have the opportunity to be ahead of the curve.