Social Media SPAM

When a lot of companies start using facebook they seem to have a "fake it till you make it" type attitude towards communicating in this new medium. They create fake accounts and post explicit advertisments on other company and individual pages. They post comments with links to their own products, that have nothing to do with the original post and like there own posts. You may think this will help show that you have fans and get you more followers. You may say to yourself, what harm could it have to fake a few interactions until we get more fans? People wont notice. But the truth is people know when something is off. We have all been well trained to smell SPAM from miles away. People will start to equate your company with the smell of SPAM and will stay away. In the end all your really doing is hurting your online reputation, which will have a bigger impact on your social media marketing then one link have.

If your about to post a link on someone elses fan page just to get a link to your own fan page, stop and ask yourself if you would be willing to post that same thing on a friends facebook page. If the answer is no. STOP, don't post it.