Get Permission and Keep It

When someone becomes a fan of your Facebook page or "likes" your page as it is now said, they are giving you permission to talk to them. Permission to interrupt their day.

In Seth Godin's book Permission Marketinghe defines permission as:

"Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them."

So when a fan joins your Facebook page or follows you on Twitter, they have certain expectations about how you will communicate with them.

• They expect that you will not post 50 times within 30 minutes.
• They expect you will not spam them with offers for other products.
• They expect you will respect their time and patience.
• They expect you will reciprocate with good information, offers, or ideas.

Take this permission seriously. It is fickle and can be lost.